The President’s Manufacturer of the Year Awards (PMAYA) and Annual Business Luncheon/Dinner


  1. Background


The President’s Manufacturer of the Year Awards (PMAYA) competition is an annual event that is organized by the Confederation of Tanzania Industries (CTI) to award outstanding industries of the preceding year. These awards were first presented in 2005 when CTI organised the first Competition among its members countrywide.


PMAYA aims to recognize and appreciate the industrial sector’s important role in Tanzania’s economic development process. For the past 13 years now (2015-2018), CTI has been staging this most prestigious members’ event covering all sectors of production and services.


  1. Objectives


The main objectives of the President’s Manufacturer of the Year Awards competitions are:

  • To pay tribute and recognize the pertinent role of the industrial sector’s contribution to the national economy;
  • To encourage and motivate investors in the industrial sector;
  • To publicise the importance of the industrial sector in Tanzania;
  • To raise the standard of business practices and promote sound corporate governance in Tanzania;
  • To acknowledge and take stock of technological advancements in the industrial sector;
  • To promote Research and Development activities in the sector;
  • To enhance competitiveness in the industrial sector;
  • To promote exports of industrial products and services.


  1. Benefits to Participants


Benefits that accrue to participants of the PMAYA competition include:

  • Benchmarking with other industrialists/businesses in areas of operations;
  • Catalyst for companies to invest in various developments as per the criteria of the competition;
  • Catalyst to participate in the Presidential award giving ceremony and benefit from its networking potential;
  • Media coverage of competitors before, during and at climax of the competition, where all participants will be mentioned and covered;
  • Dialogue with potential suppliers, lenders, customers, regulators, policy makers and other stakeholders in your business at the President’s award giving ceremony;
  • Receiving certificates of participation from the Chief Guest;
  • Being eligible to be a winner in the various sub-sector categories by size, line of production/services, hence get the benefits listed below.


  1. Benefits to Winners


  • Receiving a trophy from the Chief Guest;
  • Getting photographs of company directors with the Chief Guest;
  • Being able to use the award label in various communications/marketing efforts of the company with a view to elevating the company’s and directors’ status so as to win customers, suppliers, lenders, regulators, and other stakeholders of their businesses;
  • Promotion of the company and its businesses through media coverage during and after the event;
  • Profile of winners in the Confederation’s News Flash, Annual Report and Website;
  • Participating in direct dialogue with distinguished speakers at various special fora for winners that will be organized by CTI during the year.



  1. Improvements of the Competition


The competition has been improved throughout the years. Improvements include:

  • Increase in the number of categories of winners from five sub-sectors when the competition started to 17 selected economic sub-sectors;
  • Involvement of large, medium and small businesses with equal winning chances;
  •  Sub-sectors have been restructured to reflect the true picture of members’ businesses.
  • Introduction of a new special award of Energy Efficiency that will provide national recognition to the industries which are frontrunners in the efforts to initiate, implement and sustain energy efficiency measures as well as motivating other industries to execute similar energy efficiency measures.


  1. Categorisation of Industries


In order to select winners for the awards, the following assessment criteria will be used:


  1. Industrial Groupings


Under each sub sector, industries will be placed in three broad categories based on annual turnover, capital investment and number of employees as shown below:


6.1.1 Manufacturing, Assembling and Processing Industries


Size Category


Turnover (TZS)


Investment in Machinery (TZS)

Number of



Scale Industries

TZS 100 billion and above

Above TZS 2 billion



Scale Industries

Above TZS 500million to 1.99 billion

TZS 1 billion to 99.99 billion

50 – 99


Scale Industries

Above TZS 10 million to 499 million

Below TZS 1 billion

5 - 49




Participants have to fulfill at least two requirements from the Size Category in the table.


6.1.2 Service and Related Industries    




Turnover (TZS)

Number of Employees


Scale Industries

TZS 40 billion and above




Scale Industries

TZS 400 million to 39.99 billion


50 – 99


Scale Industries

Below TZS 400 million


5 - 49

NB:    Participants have to fulfill at least two requirements from the table

  1. Sub-sector /Industrial Activity


Participating companies will be grouped under the following sub-sectors:


  1. Beverages
  2. Building and Construction
  3. Chemicals and Chemical Products
  4. Energy, Electrical (machinery, equipment, services) and Electronics
  5. Finance, Insurance, Real Estate & Consultancy Services
  6. Food Processing
  7. Hospitality and Training Services
  8. Leather Products and Footwear
  9. Metal and Metal Products
  10. Mineral Products
  11. Motor Vehicles and Accessories
  12. Paper, Paper Products, Printing, Publishing and Packaging Materials
  13. Pharmaceuticals and Medical Equipment
  14. Plastic and Rubber Products
  15. Textile and Apparels
  16. Timber and Wood Products
  17. Transport, Storage and Communications
  18. Special Category of Energy Efficiency



There will be an Overall Winner, 1st Runner up and 2nd Runner up.

The evaluation and judgment of the competition will be based on developments on issues related to the criteria of the competition at the participant’s business during the preceding year.


  1. Assessment Criteria for Selection of Winners


  1. Performance Indicators


The following performance indicators will be used in the evaluation of participants in each economic sub-sector by size categories.





  1. Economic Performance (25%)


This refers to annual sales turnover and production output as well as the company’s profitability and contribution to government revenue. This is measured in terms of:


  • Percentage increase in production compared to the previous year
  • Increase in annual turnover in TZS and in percentage, compared to the previous year
  • Increase in contribution to tax revenue in TZS and in percentage compared to previous year.


  1. Technological Performance (15%)


Firms will be rated for any technological improvement and use of modern technology in the production processes, cleaner production techniques, environmental management, energy efficiency, quality assurance and use of local inputs.


(c)     Energy Efficiency (10%)


Firms will be rated according to their initiatives taken to implement energy efficient measures


  1. Export Performance (10%)


Firms will be rated according to the value of their exports.


  1. Health and Safety (10%)


This covered assessment of occupational health and safety measures.


  1. Corporate and Social Responsibility (15%)


Firms will be rated on the basis of their contribution to various employees’ social services including staff welfare and training.


  1. Benefits to the Community (15%)


The rating covers activities which provide social benefits to the community, for example: social and economic infrastructure development (education, health, famine relief, sports etc.)




  1. Criteria for the Overall Winner


In addition to the above indicators, the following indicators will be used in determining the Overall Winner; 1st Runner Up and 2nd Runner Up:


  • Gender balance at management level. At least 30% of the management team should be women (20%)
  • Environmental aspects. This involves efficient effluent measures to reduce industrial discharges in to the environment (20%)
  • Harmonious labour relations and development of local human resources. This looked at labour tranquility and staff training (20%)
  • Adherence to Standards: TBS and/or ISO (20%)
  • Linkages to other sectors of the economy. This criterion looked at use of local inputs and provision of inputs to other local manufacturers/businesses (20%)


  1. Participation


All members who have paid their annual subscriptions for 2016 are invited to participate in the competition that involves completing questionnaires that will be sent by e-mail and followed by visits of independent assessors, ISHARA Consulting Limited.


  1. Winners


Winners of the competition in various industrial subsectors and groups will be awarded with trophies and certificates of participation during the Confederation’s Annual Business Dinner/Luncheon that will be held on a date to be announced later.


For further information, please contact:


0754-860210, 0714-066711, 0784747666, 0767747666, 0767640520,




Annual Business Dinner